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FHCL SHINES AT IICF - '09!
Fresh & Honest Cafe Ltd. was one of the main sponsors of the India international Coffee Festival (IICF - '09) held in Bangalore from the 7th to 9th October 2009 by the Coffee Board of India. The participants included coffee growers, coffee roasters, professionals from the coffee curing industry, coffee exporters, coffee machine suppliers, coffee vending machine players and coffee marketers from across India. The objective of this conference from the coffee consumption point of view, was to promote Indian coffee worldwide and also to increase domestic consumption in India.
At this conference FHCL has been awarded two prizes:
- The silver for the second best stall display (out of 30 participating stalls put up by various companies)
- The bronze for the third best roaster award for our Porur factory (of the many roasting units from across the country that have been considered)
These awards are indications that FHCL has come of age as a major coffee player in this country. But this, is only the beginning.
FHCL intends to focus more on intensive brand building exercises, PR activities and participation in more such events, all of which will serve as strong signals to the coffee industry that Brand Lavazza is here to establish itself in a big way in India, with long-term goals!
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