Alive! filter coffee, Soyfresh milk and tofu now available in all Southern States, Mumbai and Pune

Fresh and Honest Café Limited, the Indian market leader in the freshly brewed coffee vending business launched 'Alive!' filter coffee powder, its new initiative in the retail market segment in March last year (2006). The extraordinary success of the company's coffee vending division has carved a natural entry path for their foray into the Packaged filter coffee segment. 'ALIVE!', Fresh & Honest's latest offering is a rich, roast & ground coffee, made from the best of Indian beans with a balanced blend of 70% coffee and 30% chicory. The company uses state-of-the-art and proven technology right from the sourcing of raw beans to roasting, blending, grinding of beans into powder and blending of coffee and chicory, to provide a supreme coffee experience to the coffee connoisseur who prefers the taste of authentic filter coffee. The fresh coffee beans that go into the preparation of 'Alive!', are subject to both drum and air roasting processes. Various grades of roasted beans are blended using Norweigan make Forberg mixers. These mixers are being used for the first time in the country and ensure consistency in blending. Grinding equipment from world leaders - Probat of Germany are used to ensure better aroma retention in the ground powder through a unique chilling process. Also, each grade of coffee bean is individually roasted to release its full flavour, thereby providing a rich filter coffee with better yield, aroma, strength and colour that would serve the right blend to coffee enthusiasts who prefer traditional filter coffee. 'Alive!', which is packed in high optical density metallised polyester material with nylon poly inner layer for better moisture barrier and aroma retention properties, is available in 50, 100, 200 and 500 gms retail packs in the market. The brand is currently available in Tamil Nadu, Karnataka, Andhra Pradesh, Kerala, Mumbai and Pune. The brand will soon be introduced in major metros in the rest of India where there is a skew of South Indian population.