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Company Profile The Lavazza Heritage Quality Edge

COMPANY PROFILE

Fresh & Honest Café Ltd. (FHCL) is a pioneer and market leader in the freshly brewed coffee vending segment. The decade and half old company has introduced state-of-the-art innovations, which help deliver superior quality and taste in every cup of coffee.

FHCL was the first company to bring Swiss coffee vending machines to India; the machines brew fresh milk based coffee, which transforms the coffee drinking experience. Over the years FHCL has expanded the base of machines to 3500 installed in 22 cities – delivering 6 million cups of beverages every month.

Luigi Lavazza S.p.A., the Italian coffee major, acquired FHCL and its then subsidiary Barista Coffee Company in the year 2007. The alignment with Lavazza helped FHCL bring the Lavazza BLUE range of capsule-based coffee makers to India.

The coffee machines deliver authentic café style espresso, lattes, cappuccinos and mochas, as well as a variety of teas. Fresh & Honest Café Ltd. has a strong presence in the Roast & Ground coffee segment – with Alive Rich Filter Coffee, which is popular in homes across Tamil Nadu, Karnataka and Andhra Pradesh. FHCL has also introduced premium Lavazza blends - Lavazza Club, Qualita Rossa, Crema e Gusto and Caffe Espresso.