Fresh & Honest Café Limited (FHCL) has been an integral part of the Indian coffee
vending industry for over a decade. Aiming to deliver coffee, expertise and excellence
with unrivalled passion and determination, it is this that has propelled the company
to new heights of continuing success.
FHCL introduced imported Swiss coffee vending machines to the Indian market
in 1996 and pioneered the concept of freshly brewed coffee that is ground and brewed
afresh with every cup. Over the years, FHCL has expanded to a base of over 3500
machines installed across 16 branches in 22 cities over India, becoming the numero
uno freshly brewed coffee player in the country.
Acquired by Lavazza S.p.A ( an Italian company with a legendary history and
passion for coffee) in 2007, FHCL found its machine range strengthened by the addition
of the sleek Lavazza BLUE range of espresso-makers, equipped with patented Italian
capsule technology. Through these capsules FHCL brings to the table, a range of
delectable Italian coffees and teas. FHCL is also an experienced player in the retail
market with ‘Alive!’, a packaged filter coffee powder having a combination of 70%
coffee and 30% chicory. The brand has been successfully launched across South India
and in carefully selected markets in the Rest of India and is doing very well for
itself. Recently a stronger variant called ‘Alive! Strong’ has also been launched.
The newest venture from FHCL into the retail market comes in the form of Lavazza
Club – a premium 100% Arabica coffee powder meant to delight the most discerning
connoisseur of gourmet coffee.
Group companies include Barista Coffee Company and Lavazza’s other subsidiary
companies across the globe.
