FHCL is also a strong player in the Roast & Ground packaged coffee retail market. The extraordinary success of the company’s coffee vending division carved a natural entry path to foray into the Packaged filter coffee segment. This FHCL accomplished through its first retail initiative - ‘Alive!’ filter coffee powder, a 70% coffee and 30% chicory product, launched in 2006.

Having strengthened its retail distribution network considerably over the past 3 years, FHCL has further extended the ‘Alive!’ brand by introducing recently, ‘Alive! Strong’ – a 53% coffee and 47% blend meant for chicory-rich coffee lovers.

Encouraged by the acceptance that both ‘Alive!’ and ‘Alive! Strong’ have found in the Indian retail market, FHCL has recently added, ‘Lavazza Club’ – a 100% premium Arabica coffee powder from Italy to its widening range of coffee products.